Preloader

Chicago Loop Content

Client & Project

Chicago Loop Alliance (CLA) is a membership-based organization that creates, manages, and promotes high-performing urban experiences to attract people and investment to the Loop, the city's official downtown.

Shopping in the Chicago Loop on State Street

Through diverse digital content, we were able to not only capture attention, but also incite valuable engagement on CLA’s digital platforms. Augmented reality, blogs, videos, photography, and GIFs were all part of the mix.

Blogs

We helped the audience discover the Chicago Loop through insider information and stories.

A man climbing a wall at Maggie Dale Park in the Chicago Loop

May Loop Employee of the Month: Robert Middlekauff

History of State Street: How It Remained a Great Street

Short-Cuts: A New Pop-Up Art Experience to Activate Chicago’s Pedway

Year in Review: A Great Year for the Great Street

CLA Inks Global Business Districts Innovation Club into Existence

DOWNTOWN FUTURES SERIES INSPIRES A SMARTER CHICAGO

CHICAGO LOOP ALLIANCE IN BEIJING: SHARING INDUSTRY EXPERTISE

THE BLACKSTONE HOTEL: STORIED HISTORY IN THE CHICAGO LOOP

Chicago Loop: Home of Moveable Bridges

Why Travel Matters in the Chicago Loop

Chicago Loop Alliance’s Placemaking Initiatives Revered at IDA Conference

Bertha Palmer’s Chocolate Brownie: The Hidden Gem of Chicago

Chicago Architecture Biennial Announces First Round of Contributors

Embarc Takes Community Social to a New Level at Willis Tower

Rock On at Chicago Loop’s Summer Music Festivals

How’s the Chicago Riverwalk Transforming

Vendors Revealed for Chicago Riverwalk Community Market

Chicago Loop Alliance Shares Placemaking Expertise

July Loop Employee of the Month: Pradip Nayak

5 Things You’d Never Expect to Do in the Loop

Art on theMART Projects Iconic Artwork from the Art Institute of Chicago Collection

Chicago Loop Alliance in Beijing: Sharing Industry Expertise

Art on theMART to Light Up Chicago

7 Loop Hotels are the Best in Chicago: Readers’ Choice Awards 2018

SWANKY ROOFTOP BARS IN THE CHICAGO LOOP

FIRST-TIME CHICAGO VISITOR GUIDE

ART ON THEMART TO LIGHT UP CHICAGO

LOOP’S ESSENTIAL BURGERS

ACTIVATE CREATES A ‘SENSE OF PLACE FROM SPACE’

CHICAGO-THEMED HOLIDAY GIFTS

HISTORY OF CHICAGO LOOP’S CHRISTKINDLMARKET

HISTORY OF STATE STREET: HOW IT REMAINED A GREAT STREET

SPICE UP YOUR DATE NIGHT IN THE LOOP

CHICAGO LOOP ALLIANCE’S PLACEMAKING INITIATIVES REVERED AT IDA CONFERENCE

7 LOOP HOTELS ARE THE BEST IN CHICAGO: READERS’ CHOICE AWARDS 2018

IDA B. WELLS DRIVE: A PROMINENT STREET HONORING A BOLD CIVIL RIGHTS LEADER

CELEBRATE HALLOWEEN IN THE CHICAGO LOOP

BOOZY BRUNCHES IN THE LOOP

EMBARC BRINGS EXPERIENTIAL LEARNING TO THE CHICAGO LOOP

FAN-FAVORITE LOOP RESTAURANTS ACCORDING TO YELP AND TRIPADVISOR

LUNCH HOUR TRANQUILITY IN THE LOOP

CELEBRATE NATIONAL SPAGHETTI DAY AT AN ITALIAN RESTAURANT

MUST-GO SUMMER MUSIC FESTS IN THE LOOP

YEAR IN REVIEW: A GREAT YEAR FOR THE GREAT STREET

THE ALLIANCE INKS GLOBAL BUSINESS DISTRICTS INNOVATION CLUB INTO EXISTENCE

CELEBRATE NEW YEAR’S EVE IN THE CHICAGO LOOP

BEST BUSINESS DINING RESTAURANTS IN THE CHICAGO LOOP

HOLIDAY THEATRE IN THE CHICAGO LOOP

2018 HOTTEST SUMMER FESTIVALS IN THE CHICAGO LOOP

LOLLAPALOOZA 2018: MARK YOUR CALENDAR AND START PLANNING

Augmented Reality

One way to create viral content is through augmented reality. And I just did that.

ABC 7 Chicago shared CLA's Instagram post
ABC 7 Chicago shared CLA’s Instagram post

Click here to see more augmented reality.

Video

We produced videos for digital media to relay a compelling brand narrative.