Client & Project
Chicago Loop Alliance (CLA) is a membership-based organization that creates, manages, and promotes high-performing urban experiences to attract people and investment to the Loop, the city's official downtown.
CLA’s Downtown Futures Series (DFS) brought recognized urban industry experts into public dialogues on emerging downtown trends and their impact on the Loop, Chicago’s official downtown. Three forums were held throughout 2018. We developed the marketing plan to ensure that each DFS event is attended while positioning CLA as a thought leader.
The campaign featured a comprehensive digital marketing strategy with some traditional media in the mix. We partnered with organizations in the Chicago Loop and beyond to promote the event. Real-time coverage of the event stirred meaningful engagement in social media.
- Attended by 360 people from different industries and backgrounds
- 100K impressions and 0.02% clicks
- 60K impressions and 5% clicks