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Governors State University

Client & Project

Governors State University (GSU) is a four-year university in Illinois that champions openness, innovation, and flexibility in a student's journey towards achieving both academic and career success.

A student playing with kids at GSUWe used social media to tell the stories of students, showcasing their GSU experience to the world. From previously-underserved teenagers and returning adults to local and international students with big dreams, we unveiled stories that were confined within the hearts, while promoting the university. Powerful imageries, videos, and engaging social content were part of our storytelling arsenal.

A student getting a nail polish at a GSU event

Result

A small-town university was able to reach millions of people across the globe through targeted social media marketing.

GSU students observing the solar eclipse

  • Social media audience grew from 16K to 40K
  • 15M impressions and 1.5M engagement
  • 90% positive sentiment amid the Illinois budget crisis
  • 52% of the website referrals came from social media
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