Due to the Covid-19 pandemic, German American Events (GAE) canceled the annual event attended by millions. We partnered with GAE to keep the Christkindlmarket alive virtually and retain their target revenue. We developed a new e-commerce website and executed a targeted digital marketing campaign. We planned and executed their paid social media, search engine marketing (SEM), and display ads.

We delivered

A strategic digital marketing campaign that surpassed the sales target by over 40%

2020 chrisktindlmarket marketing campaign

Worked closely with the GAE team to research the target market, established campaign KPIs, and parameters

Developed creatives, set up ad accounts, established tracking tools, optimized the campaign, and reported KPIs

Created a responsive, ADA-compliant e-commerce website that captures the spirit of the Christkindlmarket