Due to the Covid-19 pandemic, German American Events (GAE) canceled the annual event attended by millions. We partnered with GAE to keep the Christkindlmarket alive virtually and retain their target revenue. We developed a new e-commerce website and executed a targeted digital marketing campaign. We planned and executed their paid social media, search engine marketing (SEM), and display ads.
A strategic digital marketing campaign that surpassed the sales target by over 40%
Worked closely with the GAE team to research the target market, established campaign KPIs, and parameters
Developed creatives, set up ad accounts, established tracking tools, optimized the campaign, and reported KPIs
Created a responsive, ADA-compliant e-commerce website that captures the spirit of the Christkindlmarket
A comprehensive digital marketing campaign driving awareness and return on investment (ROI)