German American Events (GAE) brought back the Christkindlmarket in-person event — after canceling it in 2020 due to the COVID-19 pandemic. Based on the previous year’s data, we carefully developed and implemented a digital marketing campaign to drive registration for its Stammtisch and the sale of its online merchandise. This span highly targeted paid search, display, and social media campaigns.
A strategic digital marketing campaign that surpassed the sales target by over 40%
A comprehensive digital marketing campaign driving awareness and return on investment (ROI)