German American Events (GAE) brought back the Christkindlmarket in-person event — after canceling it in 2020 due to the COVID-19 pandemic. Based on the previous year’s data, we carefully developed and implemented a digital marketing campaign to drive registration for its Stammtisch and the sale of its online merchandise. This span highly targeted paid search, display, and social media campaigns.
A strategic digital marketing campaign that surpassed the sales target by over 40%
Worked closely with the GAE team to research the target market, established campaign KPIs, and parameters
Developed creatives, set up ad accounts, established tracking tools, optimized the campaign, and reported KPIs
Created a responsive, ADA-compliant e-commerce website that captures the spirit of the Christkindlmarket
A comprehensive digital marketing campaign driving awareness and return on investment (ROI)