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Ureeka Lab
1901 S Calumet Ave
#2211
Chicago, IL 60616

(312) 685-1339
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German American Events (GAE) brought back the Christkindlmarket in-person event — after canceling it in 2020 due to the COVID-19 pandemic. Based on the previous year’s data, we carefully developed and implemented a digital marketing campaign to drive registration for its Stammtisch and the sale of its online merchandise. This span highly targeted paid search, display, and social media campaigns.

We delivered

A strategic digital marketing campaign that surpassed the sales target by over 40%

2021 digital marketing campaign

Worked closely with the GAE team to research the target market, established campaign KPIs, and parameters

Developed creatives, set up ad accounts, established tracking tools, optimized the campaign, and reported KPIs

Created a responsive, ADA-compliant e-commerce website that captures the spirit of the Christkindlmarket
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