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Ureeka Lab
1901 S Calumet Ave
Chicago, IL 60616

(312) 685-1339
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When Selam expanded from a storefront butcher shop to a full-blown restaurant, they asked us to create a brand that captures the full range of their offerings and stands out from the competition. Based on actionable insights, we created their logo, tagline, visual identity, and brand style guide.

selam ethiopian kitchen's website

We delivered...

Conducted qualitative research and worked with Loyola University’s Small Business Development Center to uncover key market data

Created ideal diner personas that served as the corner of the brand and marketing strategy

A brand positioning statement and a framework for brand messaging

Developed logo, stationery items, brand style guide, and brand strategy

Created a rulebook that provides direction on how the brand’s look and feel should be translated to different collaterals
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